Why LLM SEO Matters Right Now
LLMs are not replacing search.
They are becoming search.
If your content does not appear in:
- ChatGPT answers
- Gemini responses
- Claude summaries
- Perplexity citations
…your brand disappears from the new search landscape.
LLMs use a completely different ranking system than Google:
- They use semantic signals
- They analyze authority clusters
- They look for topic consistency
- They reward structured content
- They use schema more aggressively
- They measure how clearly you answer questions
- They down-rank content with weak expertise vectors
This pillar shows you how to build a brand that LLMs trust and surface.
What You'll Learn in This Pillar
This pillar covers the most important parts of LLM SEO:
- How LLMs choose what to cite
- Why internal linking boosts AI authority
- How to structure content for LLM comprehension
- How to build "topic clusters" LLMs understand
- How to optimize schema for AI
- What "AI citations" really are
- How to get included in AI knowledge graphs
- How ChatGPT and Gemini evaluate expertise
- What your business needs to do each month to stay visible
This is the most advanced pillar in your entire content ecosystem and positions you as an early expert in the emerging field of LLM search.
Ready to Rank in AI Search?
Work with Tom to build an LLM SEO strategy that positions your brand as the authority in your space—before your competitors figure it out.
LLM SEO: Topic Cluster
Foundations
What Is LLM SEO? The Complete Guide
A beginner-friendly explanation of LLM SEO, how it differs from Google SEO, and why it matters today.
How AI Search Works Across ChatGPT, Gemini, Claude, and Perplexity
A breakdown of how each AI model finds, evaluates, and surfaces content.
Authority & Ranking Signals
How LLMs Choose What to Cite
Explains the signals AI models use when generating answers and showing citations.
Building Topic Authority for AI
LLMs reward deep, consistent coverage of a topic. This guide shows how to build it.
How Schema Impacts AI Search
AI models use schema more aggressively than Google. Here's how to take advantage of it.
Content Structure & Optimization
How to Write Content That AI Models Understand
AI relies on clarity, structure, and semantic cohesion.
Internal Linking for LLM SEO
Internal linking is one of the strongest AI authority signals.
Using FAQ Blocks for AI Answer Boxes
FAQ content is extracted more often than paragraphs.
AI Citations & Visibility
What Are AI Citations and How Do You Get Them?
How AI citations work and how to earn more visibility across AI tools.
How to Rank in ChatGPT Results
Specific ranking factors used by OpenAI-powered search.
How to Rank in Google's AI Overviews
How Google chooses which content to surface in AI-generated summaries.
Implementation & Systems
How to Audit Your Website for LLM SEO
A step-by-step framework for evaluating AI visibility.
Monthly LLM SEO Checklist
What your team should do every month to stay visible in AI answers.
Need Help With LLM SEO?
Tom helps brands build AI-first content strategies that drive citations, visibility, and authority.
Work With Tom